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The Costs of Waxing: Price Discrimination or Fair Determination of Pricing?
New York City has a strict law against gender-pricing discrimination, but a man and a woman visiting a salon for …Continue reading »
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Behavioral-Based Bargains: Grocery Stores Get in on Differentiated Pricing
If you and a friend visit your local Safeway store—same day, same time, same store—you may be surprised by something …Continue reading »
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Keeping the Cable Cord Intact Through Pricing Appeals
For many modern consumers, the only cable they want to worry about is the one that connects their wireless router …Continue reading »
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The Arrival of LTE in England, Together with New Limits on Data Usage
In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …Continue reading »
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Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable
Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable Value, as defined by the …Continue reading »
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Getting Your Chocolate Fix Might Be Getting More Expensive: Accusations of...
According to Canada’s official Competition Bureau, long-time rivals Mars (maker of such candies as M&Ms, Snickers, and the Dove line …Continue reading »
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The Publishing Wars, Continued: Apple Enters the Battle Over E-Book Pricing
According to lawyers for the U.S. Justice Department, when Apple needed to overcome the challenge created by Amazon’s Kindle pricing …Continue reading »
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Another Entrant in the Publishing Wars: Stephen King Shifts Gears to Publish...
In a previous edition of this textbook, we wrote about Stephen King and his decision to publish a new serial …Continue reading »
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The Increasing Costs of Play: New Offers and Pricing by Disney and Universal...
The price to get into Disneyland, in Anaheim, Calif., just increased by $5, to $92 ($86 for children). The price …Continue reading »
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America’s Team, and Also America’s Most Valuable Team
Thirty-two teams play in the NFL, each putting players on the field every Sunday during the season in an attempt …Continue reading »
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Feeling Chicken About the Wings? Accounting for the McDonald’s Effect on Pricing
Every year, right around September, consumers confront a pricing shift for an unexpected commodity: chicken wings. In the fall, as …Continue reading »
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The Meaning of Best Value: Whole Foods’ Purpose-Based Marketing
For some analysts, looking at Whole Foods’ dwindling sales numbers and decreased earnings, the solution is obvious: The grocery chain …Continue reading →
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Tax Time Tactics: New Pricing and Promotions by H&R Block
Taxes may be among the few certainties in life, but they usually are not considered one of the more fun …Continue reading →
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If We Go Grab a Bite, Can We Still Pay the Rent? The Pricing and Appeal of...
The restaurant industry offers a wide range of pricing options. Diners can grab a meal for $5 or so at …Continue reading →
View ArticleIt Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the...
When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …Continue reading →
View ArticleGo On, Keep Sharing Your Netflix Password, but Now You’ll Have to Pay
Netflix knows you’ve been sharing your passwords, allowing your mom, your cousin, your ex-boyfriend, a few people in your dorm, …Continue reading →
View ArticleNew Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars....
In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …Continue reading →
View ArticleWhat If the Pricing Promotion Is Too Popular? Ask Red Lobster
By pricing popular items at very low levels, retailers might succeed in enticing consumers into their stores, where they tend …Continue reading →
View ArticlePaying for Bells and Whistles When All You Want Is a (Free) Phone
Especially around the holiday season, consumers are often inundated with promotional offers from mobile service providers, promising them the latest …Continue reading →
View ArticleContinued, Global Price Inflation and the Implications for Branded and...
Global-level shocks, including not just the pandemic but also extreme planetary weather conditions and international wars and conflicts, continue to …Continue reading →
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